Wednesday 27 September 2017

Updated Schedule

Schedule:  

Over the past couple of weeks Steph and I have continued working towards our project and in this time have completed tasks and planned tasks to the schedule below:

October: 2017 

2nd October 2017: Arrange meeting to organise learning more about lighting and walk through our storyboard.

3rd October 2017: Meet with lighting technician to explain our ideas and see what is possible.

5th October 2017: Book the hall for filming for the 10th, 24th and 25th for filming.

9th October 2017: Set up and prepare stage and lights ready for filming.

10th October 2017: Begin filming, first film scenes with Freya and then dancers.

11th October-24th October 2017: Edit first day of filming footage.

24th October 2017: Continue filming.

25th October 2017: Continue filming. 

Wednesday 20 September 2017

Location

We have chosen to use the school stage as location due to the options this will give us. We will be able to choose and utilize a range of lighting which which will allow us to create a visually interesting video. The stage is also plenty big and spacious enough for our dancers to be able to perform which will help us significantly while filming. We chose to use this as this stage as been used many times for dance shows and will have the resources for our lighting as well as a way to project a stained glass window effect on the back of the stage. The school stage is also very accessible to both Steph and I and also to our dancers and performers that are appearing in our video. As we all attend this school we are able to film after school with ease and we also know we are in a safe and secure environment for filming.















Monday 18 September 2017

Change Of Location

As presented in our pitch Steph and I were originally considering/basing our idea on using a Church as our primary location for filming. Due to setbacks with this idea, Steph and I have decided to create still a performance video, however changing the setting to on stage with professional lighting. Many aspects of our idea remain the same; we will still be using "Bows" and "Freya Tamsin" as our dancers and artist, still be using the indie song "Take Me To Church" and will be using a church setting theme within the stage setting-we aim to achieve this by lighting techniques.

Our audience feedback was very helpful to us within making this decision, the problems raised especially about lighting in the Church, are all valid points which enabled Steph and I to re-consider our plan. We are also not totally discounting the idea of the Church, who we are currently working with to understand what we can and can not film. The aim now regarding the Church is to look around the Church and possibly take some photos enabling us to gain authentic inspiration for the look we would like to create on stage. Our overall research and planning into the indie genre has allowed us to make this change without having to drastically change our idea. We intend for our video to benefit from this idea as we believe this setting change will allow us to create a more professional looking video. Steph and I are equally as excited and enthusiastic about our new video, as due to our research we feel this will still fit to the indie genre and hopefully look effective.  

Saturday 16 September 2017

Class Feedback

In our pitch, we handed out feedback sheets so our audience members can comment on the things they like and dislike about our idea whilst giving any recommendations of anything they would do differently. 

Positives:
- Church location
-Two different locations
-Inspiration
-Stained glass windows
-Good outfit and location ideas
-Cover idea
-Locations
-Female artist
-Clear idea on what to do
-Adapted for girl singer
-Good inspiration
-Dancer costumes staying the same
-Location would be effective and interesting X2
-The Dancers
-Mise en scene
-Environment will match the song X2

Negatives:
-Might not have much dancing space
-Lighting in the church and outside
-Check the church is clean and in good condition
-Might not get permission to use the locations you want
-Church lighting
-Lighting jump
-Could be seen as disrespectful so be cautious
-Lighting may be difficult
-Lighting around churches could be hard
-Lighting issues X4
-Ideas may be overused
-Get permission

Recommendations:
-Make sure you have lighting for the church
-Setting back up option
-Be aware of lighting
-Use bright lighting within Church X2
-Try another less typical location

As our audience were 17-18 years old with a mix of both genders it means they fit our target audience (16-24 year olds) which shows their feedback means we can adapt our video idea to appeal to them more. Myself and Steph decided to have a recommations part on the feedback sheet as it means we can actively get our target audience involved to improve our video which ultimately will make the video appeal to them more. We are looking at the Church idea and are considering changing it due to the lighting element which would be difficult to control and our video would not look very professional if the lighting levels change throughout the video. Although we have spoken to a local Church and they are happy to have a meeting with us we aren't sure if the song will be appropriate. We're starting to consider other alternatives and we will update our idea if it changes.

Wednesday 13 September 2017

Schedule

Myself and Steph have created a schedule (as shown below) to ensure we meet the deadlines of the coursework whilst staying organised so our music video is as well developed and professional as possible. 

Schedule:

September 2017

 15th September 2017: Presented pitch to class to gain both verbal and written feedback from the class.

17th September 2017: Contact the Church to understand how much we may or may not be able to film there.

19th September 2017: Had a change of plan and decided to now film using access to the stage and lighting. Contact a lighting expert to begin to understand what we may be able to use/do with the lighting.

20th September 2017: Create a picture inspiration of lighting and detail what effects we would like to us if possible, this inspiration has also been posted on our blogs. Learnt that the effects we would like to create with the lighting are all possible and begin to plan for this.

21st September 2017: Planned to meet to get a tour of the stage and lighting for the 22nd. Begin storyboarding.   

22nd September 2017: Shown and taught the basics of the lighting, to have an understanding of what is possible, what different effects look like and a tour of the stage.

25th September 2017: Begin risk assessment.  

27th September 2017: Film with basic shots only the dancers within the dance studio, to allow us to fully understand the dance and aid with our storyboarding. Take photos of stage location during this.

October 2017

1st October 2017: Arrange another meeting to look at the lights and develop our knowledge further.

2nd October 2017-6th October 2017: Have meeting about lights and stage.

9th October 2017 Onwards: Film the music video

Sunday 10 September 2017

Twitter Feed

Link to our singer's Twitter account (Freya Tamsin)


Myself and Stephanie (Steph) decided to create Twitter pages for our singer (Freya Tamsin) as well as for our dance duo (Bows) who we are featuring in the music video. We have decided to create a page for both our singer and dancers as we believe although the singer will be one of the main focuses of the video however we feel the dancers play an equally important role. By creating these twitter pages, it will make our artist and dancers seem more realistic as well as gaining an understanding of what traditional artists will say on social media apps in order to be recognised by their target audience. As our target audience if 16-24 year olds (both genders) this is the main age group that generally use social media apps therefore it is vitally important artists use this free advertisement platform to get their music heard by their target audience.

For Freya Tamsin's profile (our singer) we have used a photo of her for the icon photo and a concert scene for the header clearly conveying to her target audience she is a performing artist. Myself and Steph have used a slightly more scenic photo for her icon picture which may be more recognised by the audience that she is an indie artist. For her bio, we have said "Other than singing, I don't really know what I'm doing" which will convey the typical sense of humour that may appeal to her target audience as well as making the artist seem more 'relatable'. We have stated her location as 'Liverpool' matching with her biography presenting Freya Tamsin as a consistent artist.

For Bow's profile (our dancers) we have used a silhouette photo of two people jumping mid pose expressing the idea of union between the dancers and for the header we have used a photo of a pair of ballet shoes clearly conveying the fact this duo are dancers. Our bio for them says "dance, dance, dance pretty much sums us up very well" which adds a more informal and friendly approach which should appeal to our target audience. We have set their location as Manchester/London as this is where we have said they met Freya in her biography so this allows us to develop our artist and dancers as much as possible through this continuality.

Myself and Steph will be updating these Twitter pages throughout our Coursework meaning we can link the artist and dancers to the process (such as when we start filming) following the typical connections of an artist adopting a similar style of speech to how


Friday 8 September 2017

25 Word Pitch

Take Me To Church
Scenesters
New Casuals
Indie
16-24
Males
Females
Dancers
Sofia Karlburg
Visual
Stained Glass
Performance&Narrative
Dramatic
Bows
Illustrative
Choreographed
Freya Tamsin

Artist Comparison: Dancers- Bows

Artist Comparison: Lead Singer-Freya Tamsin

Bows- Dancer Biography

Freya Tamsin- Singer Biography

Chosen song

Myself and Steph have chosen to do Take Me To Church by Hoizer for our music video as we feel this is the song that will produce the most effective and professional music video. As we already have a choreographed dance routine to this song we can use this on two dancers which will add a more unique element to the music video as the original music video does not include a dance routine. We also have a friend who has keys to a church in a local town which means we have the option to take up an illustrative element in our video due to the literal Church setting. Our chosen cover song is by Sofia Karlburg who has a very similar singing style to our friend who we have chosen to be our lead singer and this will ensure our video looks as realistic as possible as our singer will be singing over the lyrics rather than miming as through our music video research we have decided this approach makes the video look more natural. We are going to take a dramatic approach for our music video which with the dancers and the church setting combined with our plan to dress the dancers and singer in dark clothing and makeup should overall result in an effective music video.

Chosen Cover song:

 

Possible Songs

For this project, I will be working with Stephanie (Steph) Colderick and we have decided to look towards the Indie genre as this is the genre we both generally listen to and enjoy. We have looked at five potential songs we feel we could work with as they all have a similar style yet have some differences and we will decide between each of them.

Take Me To Church- Hoizer

Take Me to Church is performed by the Irish Musician Hoizer and we feel it will be a good song choice as we feel we can make this music video look effective and professional as possible as we have friends who have a choreographed dance to this song as well as having an opportunity to possibly film in a church which will give the video a literal meaning. The church setting will be open with lots of natural light which will benefit the outcome of the video as it won't be dark as we do not have the resources to provide professional lighting. As we are looking at our singer to be female as we feel she perfectly fits the role and as she has a powerful singing voice in general, as she sings over the lyrics the music video will look very realistic. As Hoizer is male, Steph and I have found a good female cover of the song that we're going to use. Overall, this song appears to be the most appropriate choice as we both feel we can create an effective music video.

Hold Back The River- James Bay

Hold Back the River is performed by the English singer-songwriter and guitarist James Bay and although this song is fairly similar to Take Me to Church, the main guitar motif in the song means we can use our friend who can play the guitar which will add a realistic and professional element to our music video. There is a possible nature approach that we can include in our video and Steph and I feel this open light natural setting will help improve the quality of the video adding a professional element. Our possible dancers also know a short dance to this song and although the dance to 'Take Me To Church' is more well developed, there is a possibility to improve this routine is we wanted to use it for the music video however both Steph and I have not seen the routine for this dance yet we saw the routine for Take Me To Church in April 2017 so this routine will be easily remembered to use so this would be the more appropriate dance choice.

Ho Hey- Lumineers

Ho Hey is performed by the American indie band The Lumineers and it's a slightly different song that we considered as it is shorter and slightly more fast paces which means we can create a more eccentric looking video. The main focus of this music video is the guitar motif which we can use as we have a friend who can play the guitar however it would be harder to create a band for the song as we don't have many connections with friends who can play instruments apart from our friend with the guitar.

Blame It On Me- George Ezra

George Ezra is an English singer/songwriter and musician who generally uses his guitar in a wide range of his music. Blame it on me is one of these songs so this shows we can again use our friend who plays the guitar which will add a professional element to the video due to the fact she can play the instrument well. This song however is slightly more fast paced and upbeat which means although it will still stick with the indie genre, it'll be a more interesting video as it will have a more quirky element as it will be busier and faster.

You've Got The Love- Florence and the Machine

You've got the love is performed by the English indie/rock band Florence and the Machine and this song is a different style of indie song as it is slightly more upbeat and also has a female singer. This would be ideal as we know more people that are female that we can use as our possible artist. This song is more upbeat and one of our dancers has done a choreographed dance routine to this song so with some practice, we can polish this routine and use it in our video. However, because only one of the dancers knows the routine it does mean myself and Steph will need to consider dedicating a lot of time to perfecting this routine in comparison to the Take Me To Church routine which both of the dancers know really well so it means we could dedicate more time to other areas of the planning and preparation for the music video.


Audience Profiles


UK Tribes- Audience Research

Thursday 7 September 2017

Music Video Inspiration

The following post includes a variety of music videos from the indie genre that we like and may use as inspiration for our own music video.


Music Video Genre Research


Harry Styles- Sign of the Times
This music video belongs to the genre of pop rock and features the artist Harry Styles walking in a field and then flying in the sky. This is his first official song released and he is presenting himself in a casual style on his own so the audiences' attention is on him the entire time. It has a very relaxed and subtle colour palette that works well with the style of the song as it isn't a loud party song in comparison to a typical dance song belonging to the pop genre such as 'Last Friday Night' by Katy Perry. This shows me how the music video has to work with the style of music so it will be appropriate for the audience. It is a combination of both a performance and narrative based music video.


Huntar- Echo
This music video features the artist Huntar and includes multiple clips of himself at his concerts and meeting his fans. It belongs to the genre of Rock/R&B. He is dressed in a laid back casual style to give the friendly approach to his fans so they aren't intimidated. It is a performance based video and the music video is very relaxed despite the setting being at one of his concerts and the purpose of using his concerts in the music video could encourage any fans to go and see him.  

Katy Perry- Last Friday Night
Last Friday Night is a song by the American Singer Katy Perry and the song is from her third studio album, Teenage Dream. Katy Perry was said to be inspired for this song after a night about with her friends and recalled what she could remember from the morning after. This music video features the typical conventional teenage party displaying teenagers in party stereotypically drinking and getting drunk. It is both a performance and narrative based music video. The artist is featured as a character called Kathy Beth and is the stereotypical introvert but soon gets involved in her neighbours' party. The music video has a bright and vibrant colour palette conveying the fun and outgoing approach which works well with the party included. This music video has a lively and comedic approach which worked well with the audience around 950 million views which tells me the music video was effective as a lot of people watched it.


Gotye- Somebody That I Used To Know
This is performance based music video including the artist Gotye and the featured singer/guitarist Kimbra and it is a performance based music video. and it belongs to the pop/chart genre.  It could be considered to be abstract as it is a very unconventional music video featuring Goyte in front of a white wall and gradually is painted to match the background. The painting symbolises their combined relationship and is inspired by an 1980s artwork by Gotye's father.  


Note To Examiner:

Dear Examiner, Thank you for taking the time to look through my media coursework I have completed this year. I have throughly enjoyed this...